Last Updated: October 2025
Privacy Policy
At For Your Eyes Only Optometry, your privacy is our priority. We respect your personal and health information and are committed to protecting it. This Privacy Policy explains how we collect, use, and safeguard your information when you visit memphiseyedoc.com or communicate with our clinic.
1. Information We Collect
We may collect the following types of information:
- Personal information such as your name, email address, phone number, and appointment details when you submit forms or contact us.
- Health-related information you voluntarily provide when describing your vision concerns or requesting care.
- Automatically collected data including your IP address, browser type, device information, and website usage via cookies, analytics, or similar technologies.
2. How We Use Your Information
We use your information to:
- Schedule and manage appointments
- Respond to questions or service requests
- Improve our website, content, and patient experience
- Communicate important updates, appointment reminders, or promotions (with consent)
- Comply with healthcare and legal requirements under HIPAA and applicable laws
3. How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. Only authorized staff may access personal or health data when necessary to provide care or manage our operations.
4. Sharing of Information
We do not sell, rent, or trade your personal information.
We may share limited information only with:
- Trusted service providers (such as scheduling, billing, or email vendors) who assist in our business operations and are required to maintain confidentiality.
- Legal or regulatory authorities, when required by law or to protect our legal rights.
All vendors handling patient data are required to comply with HIPAA standards.
5. Cookies and Analytics
Our website may use cookies, tracking pixels, or analytics tools (such as Google Analytics) to understand visitor activity and improve performance.
Cookies are small files stored on your device to enhance functionality and recognize returning visitors.
You can disable cookies through your browser settings, but some features of the site may not function properly without them.
6. Advertising and Retargeting
Our website may use privacy-safe tools, including cookies or pixels, to deliver relevant ads to users who have previously visited our site. These tools help us understand overall advertising performance and audience interest.
We do not collect or share personal or health-related information for advertising purposes. Any data used for marketing or retargeting is non-identifiable and aggregated.
You can opt out of personalized ads at any time by visiting:
- Google Ad Settings
- Network Advertising Initiative Opt-Out
If you contact us through a form or scheduling tool, your submission data will never be used for retargeting or shared with advertisers.
7. Links to Other Websites
Our site may include links to third-party websites, such as eyewear brands, insurance providers, or referral partners. We are not responsible for their privacy practices and encourage you to review their individual privacy policies before providing personal information.
8. Your Rights
You have the right to:
- Request access to, correction of, or deletion of your personal information
- Opt out of non-essential communications or marketing emails
- Request a copy of our HIPAA Notice of Privacy Practices, which explains your rights regarding protected health information (PHI)
To exercise these rights, please contact us using the information below.
9. Data Retention
We retain your personal and health information only as long as necessary to provide services, meet legal obligations, and maintain business records.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. We encourage you to review this page periodically to stay informed about how we protect your information.